Why Clear Commercial Solutions?
"With the help of Clear Commercial Solutions, business partners will fully define the global markets that they operate in and have clear sales and marketing strategies."
Clear Commercial Solutions strives to develop and deploy unique global data sets, software tools, and hands-on commercial support to product manufacturers, distributors, and commercial lenders.
In addition to providing market-leading data, business intelligence and network mapping technologies, Clear Commercial Solutions helps partners plan resources, forecast and set fully accurate commercial targets based on thorough whole-of-market market knowledge.
The information and tools Clear Commercial Solutions provides increase business efficiency and boosts the performance and accountability of global sales teams.
With the help of Clear Commercial Solutions, business partners will fully define the global markets that they operate in and have clear sales and marketing strategies.
Clear Commercial Solutions provides exactly what is needed to grow and fully maximise potential both nationally and globally.
Why Clear Commercial Solutions Was Formed
"Map key suppliers into proximity for efficient deployment. Geo-data was up and running."
I became involved with network development back in 1998 working for AXA’s global assistance company, which provided everything from car accident recovery to emergency medical repatriation.
This was pre-Internet as we know it, and online directory services were limited in quality. We maintained hundreds of thousands of supplier and provider contracts and records that were built the hard way using vast quantities of multi-lingual physical data (global telephone directories, industry publications, city guides) along with teams gaining word of mouth recommendations or entering corporate agreements. This was compiled into a purpose-built SQL database. Plus, a library of books large enough for a Christmas party.
In 2000, I joined a team to oversee non-banking services for American Express' Centurion and Platinum Cards. A project to build a global database and to rank and rate all suppliers covering almost every imaginable consumer service required. We consumed libraries of books and pushed out thousands of calls over several months. Alongside an SQL database, our team deployed Microsoft AutoRoute, to map the key suppliers into proximity for efficient deployment of emergency assistance. Geo-data was up and running.
"Define and segment the market, prioritise and plan commercial strategy, market and sell your products. This really works…"
Roll on 10 years, I was affiliated to the Chartered Institute of Credit Management and I had moved into the Commercial Finance sector. By 2009, I was overseeing commercial lending partnerships for GE Capital Bank, a network of >200 multi-product distributors and a sector valued at around $1BN of annual volume. For around 7 years I was consulting with a multitude of manufacturing brands, making factory tours, attending trade shows, and working long days.
In addition to being the largest commercial finance organisation in the world at that time, GE is a prominent global manufacturer, making everything from refrigerators to freight trains. GE established networks for consumer appliances as early as 1910, and they know a thing or two about building a supplier network. As commercial leaders, we were schooled intensively in the methodologies of market segmentation. Best practice was not optional.
It was commonplace for GE Capital to not only lend to a manufacturer partner, but to assist many of them with market development strategy. We did with numerous brands, and in doing so brought to the table vast global data sets, complete business information for sectors and the collaboration of credit analysts, BI specialist, PR and compliance expertise. Our events were well attended. We were “at the customer, for the customer…”
Many people will tell you that 7 years is a long time working in an international sales role, and by 2012, the needs of my family outweighed the allure of corporate life and unending travel.
"Commercial support that enables manufacturers, distributors, lenders and investors to totally define the market they operate in and to fully maximise the potential sales and distribution of their products."
I took a career break from finance to help a close friend grow a local manufacturing company. For 3 1/2 years, alongside manufacturing class-leading products, we utilised the same planning and market development methods I had learned to grow a local manufacturer into a national product brand. Define and segment the market, prioritise and plan commercial strategy, market and sell your products. This really works…
It took until my return in 2016 as a commercial director for a distribution finance organisation to realise what my future would bring and my desire to set up Clear Commercial Solutions.
Sometimes distance brings perspective, as it did for me. Returning to a lending and consultancy relationship with manufacturers and dealerships, I realised that many of the companies we were working with required sales intelligence software, market knowledge, information and commercial support, as much as financial investment to achieve the growth they desired.
Clear Commercial Solutions was formed to meet these specific needs, and in the past year it has become my life’s work to deploy everything that I have learned over 20 years into unique global data sets, class-leading software tools, and hands-on commercial support that enables manufacturers, distributors, lenders and investors to totally define the market they operate in and to fully maximise the potential sales and distribution of their products on the global stage.
We make this journey easier for our partners, and we further enable their growth and commercial success.